Assessing the construction market competition in an Eastern European country

INDUSTRY: Construction

SERVICES: CompetEdge – Top Competition Analysis

Client need

An Eastern European construction company sought to gain a comprehensive understanding of their industry to identify key market dynamics.

Their objective was to analyze market segmentation, participation and behaviors in public tenders, and alliances or conflicts among major players.

This intelligence was critical for strategizing future business growth and identifying untapped opportunities in a competitive market.

One page solution:

Our innovative approach concludes complex reports and detailed analysis, into a concise one-page diagram that provides a full overview.

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The solution

APPROACH

Interdiligence deployed a multidisciplinary team of experts, including construction engineers, public tender specialists, field agents, open source intelligence (OSINT) experts, and data scientists. The project followed a multi-layered approach:

  • Field Research: Field agents traveled extensively across the country, consulting with construction engineers, architects, and project managers. This enabled the team to gather first-hand insights into ongoing projects, technical challenges, and industry trends.

  • Open Source and Commercial Data Analysis: OSINT specialists and public tender experts accessed public and paid data platforms to scrape and analyze large datasets. These included records of public tender participation, company behaviors, and financial performance data.

  • Leadership and Ownership Analysis: An analysis of the shareholding and directorship structures of major construction companies provided insights into their growth strategies and diversification into other business domains.

  • Data Integration: All collected information from fieldwork and OSINT research was centralized and analyzed by data scientists to uncover patterns, correlations, and market gaps.

Deliverables

Interdiligence provided the client with actionable intelligence through:

1. Comprehensive Market Report: A detailed report offered an in-depth overview of the construction market, highlighting:

  • Market segmentation among key players.
  • Risks and opportunities within unexplored segments.
  • Projects where competitors had informal alliances or overlapping interests through third parties.

2. One-Page Solution: A relational chart, color-coded to illustrate risks and opportunities, was designed to present a clear and concise market evaluation. This visual tool provided the client with a high level of clarity, enabling quick and informed decision-making.

The Impact

Interdiligence’s insights enabled the client to make strategic and impactful decisions:

1. Targeting Untapped Market Segments: The client successfully applied for tenders in a market segment previously identified as unexplored, expanding their business opportunities.

2. Strategic Partnerships: Leveraging the intelligence provided, the client approached a key competitor identified in the analysis and formed a partnership for a tender process they had previously overlooked.

3. Improved Market Positioning: By acting on data-driven insights, the client strengthened their competitive edge and improved their long-term growth potential.